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Marketing Monday | Bi, Buy, Bye

Last week was Bi Week. It’s a time to raise bisexual awareness and impulsively buy books with bi protagonist. (That bit was just me? Worth it!) Anyways, if you were on twitter you might have seen some recent book events and they got me thinking.

When we write a…

The Good, The Bad, And The Publicity

“All publicity is good publicity.” I’m sure you’ve heard this. I feel like it’s a saying that’s completely saturated in American culture.

And in some ways, this is true. Reviews are so important in the indie world because it’s a form of word of mouth. In other posts, I…

Marketing Monday: Are You Re(market)able?

 

Your marketing plans need to cause a reaction. If you are an author the desired goal is likely for someone to read your book. This topic was inspired by a reader request for a resource guide, and before this riveting read becomes too repetitive with it’s r’s let’s tackle…

Marketing Monday | Be The Meme

Last week, we talked about targeted marketing, this week let’s discuss if you are just making noise or actually hitting your mark. I said before that Tumblr is very anti-ad, and that resistance allows us to study why some ads aren’t cutting it.

“The youth” is really aware of…

Meet the Staff: Marketing Director, Cait Spivey

The Rules of the Game: Introduce yourself, providing a little background on your role at REUTS and any other important tidbits.

Hello, REUTies! Cait Spivey here. Many of you know me already as an editor for REUTS, and later, an author. I’m very excited now to be taking over the marketing department.

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